In today’s marketplace, branding is much more than a logo or slogan, it is the core of a business. If you are launching a new company or rebranding an existing one, having the right branding agency in Vancouver can assist you greatly. But how do you go about finding the one that is going to be ideal for your brand out of the numerous agencies available?
In this guide, we help you figure out how to select the right branding agency with everything you need to know in order to elevate your brand and stand out in the market.
Identify Your Branding Goals and Expectations
It’s best to be on the same page regarding goals before searching for a branding company. Consider these questions:
- Are you creating a new brand or do you need a rebranding?
- What is your company’s value, mission, your audience, and many more?
- Will you need the entire branding package which includes logo, brand strategy, messaging, or do you just need a few specific things?
- How much are you willing to set aside for branding?
These answers will help you narrow down on branding agencies in Vancouver to find the one that works for you.
Listing Branding Agencies in Vancouver
Now that you have your goals, search for an agency that gets you closer to those goals. Start off by doing the following:
- Portfolio Examination: Check if the agency has done work in the past and was successful in it. Most agencies will have a portfolio. Check for styles that are as unique as you will need the creativity for your brand. Does this agency’s work fit your brand’s vibe?
- Check Reviews: These can be found on Google Reviews, Clutch, Linkedin or any other platform where clients give feedback on services they’ve received from the agency. The testimonials might help you understand what you are getting into.
- Check Their Industry Experience: Some agencies focus on particular industries. If you are in e-commerce, hospitality or tech, you should find an agency that works in your industry.
- Visit Their Websites: A branding agency’s own branding should be excellent. A good branding agency has a strong website, messaging, and an overall solid online presence which should enable them to do the same for you.
For instance, Absolute Creative has helped businesses in Vancouver develop amazing and unique brand identities.
Evaluate Their Branding Process
Your preferred branding agency should have a defined way of building or refreshing a brand. For initial conversations with some of the prospective agencies, inquire about how they approach branding. Most of them will have the following steps in their process:
They do detailed research of your business, competitors, and even the market. This is termed the Discovery Phase.
- With all the information assembled, they analyse the data and the brand strategy is created. This includes positioning the brand, messaging and even the tone of voice.
- Then the branding is designed. During this phase, logos are created, colour palettes selected and even typography, which is the font style that will be used for the brand, is selected.
- Now, it’s time for the most exciting phase – Implementation. This is the phase where you are helped in rolling out your new brand identity on different platforms such as your website and social media.
- On Going Support: Some Agencies offer support that ensures your brad remains relevant throughout the process.
Don’t forget, get an agency that has a detailed outline of their process so you have an understanding of what to expect at every step.
Looking at Pricing vs Value
Branding, in essence, is an investment. While one should not focus too much on pricing, the most reasonable value for their money is essential alongside pricing.
- Understand the Cost Breakdown: While some agencies package branding into set bundles, others charge based on an individual request.
- Look for Transparency: Do not look at agencies which are ambiguous concerning their pricing. A reputative agency will offer straightforward pricing without additional charges.
- Balance Cost with Quality: Even though a client’s budget is key, it’s equally important to remember that good branding leads to sustainable long-term business revenue. The option that appears to be the cheapest might not always be the best.
Absolute Creative provides tailor made branding services that meet the needs of different businesses enabling clients to achieve value for their money.
Book a Consultation, Observe and Ask the Right Questions
After narrowing down your options, make sure to schedule two or three consultations with your top selections. This is an important opportunity for you to ask the important questions and assess if the agency aligns with your expectations.
Consider asking:
- How familiar are you with my industry?
- Could you please explain to me a recent branding case study and the resultant changes to the client’s business?
- In what ways do you assess the success of a branding project?
- What results will I get, what is the length of the process?
- What level of participation will I have in the branding process?
During the consultation, focus on the responses you get and their thought process towards your ideas. Are they strategic? With regards to branding, an agency that is devoted to services should ideally provide you with partnership.
Wrap Up: Build Your Brand In The Hands Of An Agency That Delivers.
Selecting the ethnocentric branding agency to work with in Vancouver could potentially become the best decision you make for your business. With your clearly outlined branding objectives, thorough market research, understanding the branding agency’s fundamental processes, pricing construct comparisons, you will easily identify the right decisions to make.
In case you desire a respected branding partner with a great track record, look no further than Absolute Creative, as they build brands that resonate on multiple levels. No matter if you need a complete brand makeover or a more surgical approach, their well-seasoned team is always ready to assist your business.
Pick an agency that is right for your goals and propel your business from one level to another and invest in your brand today!