Engage Viewers. Provoke Action. Convey Quality, Increases visibility in the relevant marketplace.
visual identity plays a significant role in the way an organization presents itself to both internal and external, such as a well known brand name, logo, font, symbols, colour, form and unique product and benefit descriptions, have an impact on the brand.These visual identity elements contribute to the consumer’s perception and help differentiate from competition.
visual identity expresses the values and ambitions of an organization, its business, and its characteristics.