Internet security company product and services branding
They have been a group of IT engineer experts and university masters; it was a B2B business of internet security products and services solutions for corporations and over ten years. They were planning to rebrand. When we start the project, the first steps of the research and studies, we realize the company’s name is not beneficial to a position in the competitive market. Because of many reasons for facts, and we recommend to create a new brand name.