Shoe branding

 

The client produced a Sandal shoe product; it was a new idea, affordable, high-quality, and walking with attitude From heel to toes, let our groovy, comfy sandals cradle your feet with their Continuous ergonomic support, but get you ready to become hooked subsequently.

 

challenge:

Branding, Slogan, Identity kit, product photography  and Advertising
creative team express urban toes: characteristics ascribed; concentration of population, a particular type of densely built-up
environment, specific lifestyles dedicated to certain people, a specific cultural context, the typeface in natural, environmental, friendly, fun, enjoyable, commutable, flexible, Stylish and the colour pallet express: foliage greens so plentiful surrounding world, the human eye sees more green than other colours. As a result, there are many moods that green can convey, and it is a new “beginning. “ The brown colour is most identified with earth,  grounded, steady, reliable, rooted, warm durable, supportive.