The client had a small cozy business. Asking to have a brand that is making traditional artisan jams and marmalades, using local fruit and botanicals in Vancouver, the brand of Le Meadow’s Pantry is selling at so many stores or cafés in Vancouver BC, they got good mark share.
the founder was asking to have a mix of Canadian and French culture in the brand identity; she grew up in the eastern countryside of Quebec, surrounded by maple trees, apple orchards, and gardens. She wanted to reflect her character into the brand images.
The shape and colors express the character of the brand and correctly connected to the target audience.