Marketing Plan & Strategy


When building a brand, it is essential to connect with audiences. No emotional response, no business. What will resonate with your audiences, however, isn’t always obvious. Too often, firms base critical decisions on an incomplete understanding of the competitive environment or what really motivates their customers. B2B research sets the record straight and provides the direction — and confidence — a firm needs to build preference in the marketplace.

research Expertise

customer interviews & surveys

competitive analysis

employee interviews & surveys

core competency analysis

lost client/proposal analysis

customer audits

a customizable marketing research process

new market evaluations

when does market research make sense?

you need more leads or conversions

you want to launch a new service or product

you want to better understand the competition

you don’t understand why customers are going elsewhere

before re-branding

before developing a website

when developing a marketing plan

to monitor customer perceptions