Competitors and Costumer Research


This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling coalesces all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment.

core customers understand the value a firm brings to the table, so they rarely argue about fees. They are a firm’s most straightforward and trouble-free clients, allowing you to do what you do best without a lot of interference. And because they are emotionally vested in the firm, core customers tend to refer the firm to others, typically with enthusiasm.