Creative Design Portfolio
Creativity is great, but it has to be functional. The creative idea has to connect with the target audience, not just with the artist who is creating the concept. The innovative design does not represent brands directly; it’s a call to mind the name of a brand and the brand’s values, which in turn calls to mind an associated perception in the consumer.
At Absolute Creative priority is creative functionality and after an innovative design that connects with the target audience, culture, and consumer’s reflection into the brand.