It was a family business in the market for more than 50 years; for years, they have been the wholesaler of frozen shrimp. They have been farming and packing shrimps. They are looking for building a brand as an international brand, primarily focused in Europe.
brand strategy, brand architecture, marketing strategy, and advertising campaign, was a competitive market for entering a new brand. Even if you have an excellent quality product, it is hard to gain market shares. After research, analysis, and studies, we got few ideas, merchandise branding in products, and developed the brand architecture to increase market share and brand awareness that means not appearing in the market with a single product; we add breading shrimps and spices and sauces.