Marketing Plan & Strategy
When building a brand, it is essential to connect with audiences. No emotional response, no business. What will resonate with your audiences, however, isn’t always obvious. Too often, firms base critical decisions on an incomplete understanding of the competitive environment or what really motivates their customers. B2B research sets the record straight and provides the direction — and confidence — a firm needs to build preference in the marketplace.
customer interviews & surveys
employee interviews & surveys
core competency analysis
lost client/proposal analysis
a customizable marketing research process
new market evaluations
when does market research make sense?
you need more leads or conversions
you want to launch a new service or product
you want to better understand the competition
you don’t understand why customers are going elsewhere
before developing a website
when developing a marketing plan
to monitor customer perceptions