Marketing Plan
Marketing Plan & Strategy When building a brand, it is essential to connect with audiences. No emotional response, no business. What will resonate with your audiences, however, isn’t always obvious. Too often, firms base critical decisions on an incomplete understanding of the competitive environment or what really motivates their customers. B2B research sets the […]
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Positioning Strategy Management must develop a strategy that resonates with its desired core customers and gives the firm a sustainable competitive advantage. You must find a way to differentiate the firm from the competition in a way that is both meaningful to potential core clients and establishes an emotional connection
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