Positioning Strategy

Brand Identity (DNA)

To create a strong brand, we must first have a complete, accurate and comprehensive definition of it. We need to fully define the brand identity we want to create, and these are the realities of what the brand is based on (the foundation). We will do this by defining the following items for the brand:

  • Brand fundamental values

  • Brand story

  • Brand value propositions

  • Brand Promise

  • Brand benefits

  • Brand¬†associations

  • Brand Physics

  • Brand personality

  • Brand culture

  • Brand relationships

  • Customer reflection

  • Customer self-image

  • Organisational Values