marketing

How to position your product or service in a saturated market

3 Fundamentals of positioning Competitive positioning Research your core customers and competitors and know the value of your product or service and understand the unique niche you fulfill in the market.  Then you will be ready to position your product or service – the foundation from which you will build your brand and stand out from …

How to position your product or service in a saturated market Read More »

How to bridge the gap between your customers and your company?

Before we go into how you can eliminate the gap between your customers and your company, it is essential to define and understand two essentials concepts: Target Audience Most businesses start marketing their products/services before defining and understanding their target audience. Who will buy the product or service? That is is a common mistake amongst …

How to bridge the gap between your customers and your company? Read More »

Scroll to Top