There are many benefits of strategic management and they include tangible financial results and intangible cultural and behavioral aspects, Building, Measuring, and Managing Brand. the value of a brand can be manifested or exploited to benefit the firm, Perhaps the most important brand management activity is positioning the brand properly.

Brand strategy is a communication function path that includes analysis and planning on how that brand is positioned in the market, which target public the brand is targeted at, and maintaining a desired reputation of the brand. Developing a good relationship with target audience is essential for brand management. Tangible elements of brand management include the product or service itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer takes away from the brand, and also the relationship that they have with that brand. A brand manager would oversee all of these things.